The Brace For Impact Co. was created in December of 2020 in a small town located in Central Ohio.

After creating a few hoodies for our waterfowl hunting buddies to wear, we quickly realized it was a way for us to represent and share the love for the game inside waterfowl hunting with others just like us. 

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The Brand came from the idea that honkers are often referred to as large airplanes, due to their appearance upon setting their wings for landing. The logo represents a goose crashing from the sky, hence the name

"Brace For Impact".